Personal and Professional Values in Decision Making

The purposeful choice to pursue creative thought as we seek greater understanding of ourselves, our associations, and our world is foundational to the development and ultimately, the establishment of our personal values and ethics.

Judicious, strategic thought processes enable individuals to realize the qualities within themselves as well as areas that need eradication or improvement. “A person’s attitude toward himself has a profound influence on his attitudes toward God, his family, his friends, his future, and many significant areas of his life.” (Institute,1986) God tells us in II Corinthians that we are “epistles…known and read by all men.” It is through clear understanding of the facts, principles, and concepts presented in God’s Word that one can manifest the person God declares him to be. If I were to be the only book that an individual might read, it is my sincere desire that they will read Jesus in me.

God calls His children to prepare their minds for action (I Peter 13:1), to purpose to increase in knowledge and wisdom (I Peter 15), and to do so with gentleness and respect. God summons us to critical thinking, “Do your best to present yourself to God as one approved, a workman who does not need to be ashamed and correctly handles the Word of Truth.” (II Timothy 2:15) Utilizing the tools of critical thinking; observation, remembering, wondering, inquiring, interpreting, evaluating, and judging, we align ourselves with the mandates of Scripture in every context of our lives. God said in II Timothy 3:16 & 17 that, “All Scripture is God-breathed and is useful for teaching, rebuking, correcting, and training in righteousness, so that the man of God may be thoroughly equipped for every good work.” The decisions I make in my personal, professional, organizational, and civic life are scrutinized under this biblical lens.

Many thoughts run through a young mother’s mind the moment she gives birth and the doctor declares, “It’s a boy!” My very first conscious thought was, however, not so typical. I replied to the Lord as He impressed upon me His plans for my son, “Oh no Lord, I don’t want him to have to face the ravages of war. Please God, spare my son from such misery”. Throughout Jeremy’s growing up years God confirmed His calling for my son. Trusting God implicitly, I surrendered my son to Him.

It takes a purposeful study of God’s Word to truly come to know Him in all that He is. He is the Creator of sunsets and of hurricanes. He is the Creator of majestic mountains and of tidal waves. He is Sovereign, Holy, God Almighty, Creator, Redeemer, most loving and most terrifying. Jeremy called me from Colorado State University one evening just prior to his junior year. He informed me he was going to enlist in the Armed Forces. I disclosed to him that I had always known. I assured him that God would protect him. Thirty days later, the World Trade Centers and the lives of many innocent victims were destroyed. God, in His sovereignty created my son for such a time as this.

Throughout the tumult of war I had to continually guard my heart from fear. My son’s wife spent much of the time during his deployment with our family. She was reading the living book God had provided, page by page, chapter by chapter. Had she found evidence of Jesus amongst the pages?

Stuart C. Gilman, President of the Ethics Resource Center (ERC) stated in speech delivered May 6, 2004 at Tranparancia por Colombia’s Annual General Meeting:

A strategy based on integrity holds organizations to a more robust standard. While compliance is rooted in avoiding legal sanctions, organizational integrity is based on the concept of self-governance in accordance with a set of guiding principles. From the perspective of
integrity, the task of ethics management is to define and give life to an organization’s guiding values, to create an environment that supports ethically sound behavior, and to instill a sense of shared accountability among employees. The need to obey the law is viewed as a positive aspect of organizational life, rather than an unwelcome constraint imposed by external authorities.

To be truly effective, ethics must be an integral part of the organizational culture. What then, are the character qualities that define and support ethically sound behavior? I have taught ethics values in my home, Sunday School classes, sales training courses, leadership development courses, and to those I have mentored. One of the most effective strategies for defining and understanding personal and professional ethics is to define each desired quality and then to follow with its antonym.


Attentiveness is intentionally observing, listening, speaking or behaving toward someone that shows them you accept and value them. It is also being aware of trends, the competition, shifts in the economy, changes in the organizational climate and other factors that could impact your organizations future.

I exemplify attentiveness when I:

Adjust my schedule to accommodate the needs of those I am serving. Consistently follow through with what I have promised.Apply the resources I have in a creative way to overcome obstacles and provide solutions.

Synonyms: conscientious, thoughtful, considerate, proactive, self-less, thorough

Antonyms: inattentive, inconsiderate, ignorant, insensitive, reactive, self-absorbed


Grace allows individuals to dream, plan, and take calculated risks in their personal and professional lives without criticism or judgment.

I embrace grace when I:

Allow others the freedom to fail forward, without admonishment, in order that they may effectively learn valuable life lessons necessary for future achievement.

Demonstrate unconditional acceptance.

Withhold discipline when discipline is warranted, but compassion would be the better teacher.Synonyms: benevolent, courteous, empathetic, generous, just, merciful, patientAntonyms: arrogant, callous, critical, discourteous, inconsiderate, legalism


Integrity is the distinguishing characteristic of purposely acquiring and steadfastly adhering to a set of high moral or professional principles. It establishes an organizational foundation built on the cornerstones of personal and collective accountability, mutual respect, open and honest communication, and credibility. It prevents an organizational identity crisis.

I demonstrate integrity when:

My attitudes, words, and actions consistently reflect my values. I incorporate ethical practices in myself, family, community, and my profession. I devote my energy and resources to furthering the organizational goals and objectives of my employer. I promptly and resolutely confront unethical behavior.

Synonyms: accountable, honorable, principled, righteous, steadfast, tenacious, truthful

Antonyms: immoral, deceitful, devious, dishonorable, fickle, unreliable, unscrupulous

I have purposefully chosen to pursue creative thought to seek greater understanding of myself, my associations, and my world. It has been foundational to the development and ultimately, the establishment of my personal values and ethics. Through judicious, strategic thought processes I
recognize the qualities within myself as well as areas that need eradication or improvement. My personal and professional code of ethics are one in the same. They do not reflect the way I perceive myself. They reflect the way God perceives me; that I might be an “epistle…known and read by all men.” It is through clear understanding of the facts, principles, and concepts presented in God’s Word that I can manifest the person God declares me to be.

Reference Page

Auxillium West. (2002, August 19) Effective Organizations: Organization Development

Retrieved August 31, 2004 from

Department of Institutional Research and Effectiveness. (2004, March) University of

Phoenix Fact Book 2004. Phoenix, Arizona.

Gilman, S.C. (2004, April 6). Private Sector – The Co-Responsibility in Building

Integrity. Ethics Resource Center 2004-05 Speech ID: 855. Retrieved July 28,

2004, from

Victoria Krayna BSB/M; MM Founder/President of Life-staging by Victoria

Life Transformation Coach Provide individuals with the motivation, determination, and follow-through to catapult themselves into definitive action toward their life’s purpose.

Wellness Coach Perform nutritional assessments of clients, provide dietary instruction and accountability for clients in all phases of weight management.

Executive Coach Perform Diagnostics, Environmental Analysis, S.W.O.T. Analysis, and Risk Assessments. Prepare & Execute Executive Summary, Strategy Formulation and Implementation, Timetables, and Contingency Plans.

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Freedom’s Journey

As of this very second;

I am willing to let go of what I think is acceptable, permissible, correct, feasible, achievable, mature, or predictable;

I no longer need to fit in anymore,

in this world of doubt,



prone to endless striving,


belittling, and needless


I relinquish the undermining philosophies of the pragmatic world—

and choose instead more;

more self-determining,



birth-giving thoughts.

Right here, right now;

I allow myself to be released,





and showered

with delicious good in every facet of my life.

Beginning today;

I am going nova; I will sparkle so unequivocally that others will forsake their own shadow choices.

I will keep my heart accessible and parade through wide-open doors in a welcoming world.

I choose to experience more pleasure,





nurturing, and

synergy than ever before.

Finally, I am free to be valued, cherished, treasured, cultivated, loved, and nurtured wherever I go and in whatever I do. There is such a magnitude, so many facets of God’s Creation that I have yet to experience. The more I allow myself to receive—the more I can open up to receiving and giving my true love to this world as I have never received or given before.

Positioning Yourself for the Marketplace

Positioning Statement

The importance of your positioning statement and your personal marketing statement (Both of which must typically be the first things communicated in résumés when making initial contact with those who don’t know you.)

Researchers have found that one of the most difficult things people have to do is to ultimately decide how to position or brand themselves in the marketplace.  Eventually, each person needs to position himself/herself against a professional goal that offers the best opportunity and challenge.

A positioning statement indicates your attributes, goals (always from the employer’s point of view) along with key subsets of experience, knowledge or skill areas supporting your goal. In most situations these related “key words” must be listed to ensure that when scanned, your résumé has a better chance of being retrieved from a recruiter’s database. (Companies search their files of scanned résumés the key words associated with an ideal candidate.)

Some examples might be:


                        Project Management | Multi-Site Operations    Strategy Formulation & Execution | Change Management                  Acquisitions & Integrations | Process Re-engineering  Market Expansion


       Start-ups & Turnarounds | Multi-site Operations                    Organizational Development | Process Improvement           Strategy Formulation & Execution | Sales & Marketing  Training & Development


Architecture & Infrastructure Design | E-Business  Disaster Recovery | Budget & Cost Control                ERP Design & Implementation  Global Operations


Account Management | Data Analysis | Quality Assurance    Client Relations | Revenue Growth | T & D                             Multi-national Operations |Bilingual: English & Spanish

Personal Marketing Statement

Your positioning statement must be followed by a “Personal Marketing Statement.”  Also known as a Benefits Statement, Elevator Speech, or a 30 Second Commercial, this statement needs to summarize for the reader the features, advantages, and benefits that are most marketable about you.  In approximately 30 seconds, anyone on the receiving end should know your goals and the highlights of what makes you appealing.  Your personal marketing statement is also particularly important because recruiters and employers now receive so many résumés.

‘Twitter-pated’? Put an End to Social Media OCD

Amplified global competition, rapidly developing advancements in technology, fluctuations of customer demand, and a destructively turbulent economy have produced lean organizations. To thrive in today’s economy it takes focus, motivation, determination, and follow-through to maintain competitive advantage.

Overcoming the inertia of competing priorities, energy drainers, and the three ‘P’s – Pleasing, Procrastination, and Perfectionism requires championing excellence in each endeavor, relationship, and process one is involved in. Social Media can, if abused fall into this category.

Two social media resources that have brought me corporate clients as well as individual clients are LinkedIn and my blog – My LinkedIn profile is already optimized to appear in search engines. This means that when someone ‘Googles’ my name, my LinkedIn profile will be one of the first results that shows up. Case in point:

Confession: I have ‘Googled’ potential clients, employers, employees, and suitors…especially suitors [Watching out for Emotional Vampires, Werewolves, Momma’s Boys, Boundary Bulldozers…]. I have also ‘Googled’ my students, current clients, and competitors [Verbal Whoop-ass is a free serviced offered through Lifestaging by Victoria for Social Media offenders]. Your competitors, potential clients, employers…and suitors are doing the same with you. This reason alone is why you want to have a consistent digital footprint. LinkedIn is the perfect place to start doing that from both a personal and a professional perspective.

While my LinkedIn profile introduces my services, my blog ‘seals the deal’. LinkedIn is my cyber-executive summary; my blog is an extended executive bio. It establishes me as an industry expert.

And then there’s Twitter. Twitter reinforces my industry expertise…and it’s fun.

Just like ‘The love of money can be the root of all evil’, so can the love Social Media. It can become more than an innocent ‘Time Bandit’; it can be a serious financial thief. Stealing time from one’s employer equates to stealing money. Look at it this way; if an individual makes a purchase, and then decides to return that item he or she would be entitled to a refund. Time does not have that luxury. There is no ‘refund’ for poorly-invested time.

5 Tips for Putting a Halt on Social Media OCD:

1. Stop and ask yourself many times until this becomes a habit: Is this activity productive toward a goal or am I robbing myself, my family, and/or my employer of precious resources?
2. Determine the true cost of being ‘Twitter-pated’ [Emotional, recreational, spiritual, relational, financial, opportunity-cost]

3. Turn off your gadgets… iPads, iPhones, Tablets, Laptops, Computers, cell-phones; shut them down, put them in ‘time-out’.

4. Obtain a ruthless, highly-focused, A-type personality accountability partner.

5. Back down your salary to the minute. For every minute wasted on Social Media OCD, put the dollar equivalent into a clear jar. Use cash.
If an individual is truly committed to one’s own personal and professional goals it positions that individual to learn, grow, and become an inspiration through which others are blessed by that individual’s unique gifts, aptitudes, experiences, passions, training, and skills. Commitment to a well-defined course of action, plus a clear future picture, focus, and drive ignites action.

So…Get back to work!

Personal Branding in the Twentyfirst Century

Published by admin under Personal Branding. Tags: , .

“I don’t care how much power, brilliance, or energy you have, if you don’t harness it and focus it on a specific target, and hold it there, you’re never going to accomplish as much as your ability warrants.”— Zig Ziglar

“In today’s fast-changing business environment, responsiveness – quickness, agility, the ability to adapt to changing demands – is more vital than ever to a firm’s survival.” (Bateman-Snell, 2003) A business, person, or brand that does not regularly examine its total marketing program cannot understand why it has succeeded or why it has failed. The purpose of making strategic marketing changes is to enhance opportunities for organizational and individual success. Organizations must be prepared to implement change effectively or die. Yet 90% will not make the changes necessary for their ultimate survival.

But what about marketing the individual? What if the individual were to examine and completely understand one’s motivation; learning where and how to allocate one’s energy and focus one’s intellect, asserting one’s competitive drive productively and efficiently; managing relationships in order to support one’s objectives and deal effectively with saboteurs? What if one were to become responsive, agile, and capable of adapting to change quickly, as change is inevitable? How does one go from motivation to commitment?

What form of discipline would that require? That discipline takes the form of identifying a small number of priorities, directing resources to them, then measuring and holding ourselves accountable for significant progress toward them. These short-term victories equate to achievements that sustain and strengthen faith in the change effort, emotionally reward efforts, keep the real and/or perceived obstacles in perspective, and build momentum. Without sufficient victories that are visible, timely, unambiguous, and meaningful to others, change efforts invariably run into serious problems. As an individual are you the ten percent willing to make the requisite changes or are you the ninety percent that will forfeit the very life-breath of your dreams?

Bateman, T. & Snell, S. (2003) Management: The New Competitive Landscape, Sixth Edition. The McGraw-Hill Companies. New York, New York.

Krayna-Spencer, V. (2008) Change Management in the Twenty-first Century: Best Practices—Best-Practices&id=1255975

Victoria Krayna BIO

Published by admin under About Lifestaging by Victoria.

Implementing new operational systems, I have saved hundreds of thousands of dollars, employing operational improvement initiatives in order to improve cost position, productivity, efficiency, quality, customer service, and overall performance. I have managed operational functions for start-ups, market expansions, and turnaround ventures.

Recognized as a high energy strategic higher education professional, my core strengths are in strategy formulation and execution, new market expansion, employer relations, leadership and staff development, student affairs, and revenue growth.

Frequently promoted from Business Development Specialist to Director of Operations, I have shown my ability to effectively analyze and execute new programs from start-ups to Fortune 500 companies. I transform ideas into positive process improvements.

My industry experience includes K-12 , higher education, healthcare, and retail. My success transcends industries however, and is due to tenacity and focus with assessing critical performance goals, and leading my staff to meet/exceed the desirable outcomes.

Earning my Masters in Management has given me a thorough understanding of all aspects of business operations within an organization. My education, experience, and professional training have garnered an impressive track record boosting revenue in a volatile, global environment.

I embrace the opportunity to move into new situations and contribute to operational changes and improvements. Please contact me to discuss potential opportunities with your company.

Victoria Krayna

Student Affairs | Enrollment Management
Career Services | Alumni Affairs | Business Development
Job Search Strategies | Resume and Portfolio Development
Personal Branding | Social Media
Risk Assessment & Contingency Planning
Sales & Marketing Leadership | Perfomance Management
Strategy Formulation & Implementation | Strategic Alliances

Death of the Corporate Warrior

Organizations that have survived the economic Armageddon confront unprecedented levels of complexity and amplified expectations from customers, employees, stakeholders, and society. Nefarious corporate leaders have hidden behind promises of improved consumer services while navigating excessive global competition, rapidly developing advancements in technology, vehement fluctuations of customer demand, and a destructively turbulent economy by intentionally victimizing its employees.

Fueled by fear, a need for financial security, pressure to conform, and bleak economic conditions, individuals and organizations found themselves caught up in an undercurrent of psychological pressure that compels them to work at a frenzied pace; effectively becoming the ‘Working Dead.’

Karoshi’ is a Japanese term that literally means death from overwork. According to several studies, the number of ‘Working Dead’ is growing, resulting in an increase in physical and emotional health problems, reduced productivity, poor work quality, strained marriages, and damaged relationships with co-workers and bosses. As more Americans put in 60, 70, or 80 hours at work each week, concerns about the health consequences increase. The Working Dead are prone to such health adverse affects as:

Psychological Health Problems

  • Debilitating Anxiety, Panic Attacks
  • Prolonged Stress
  • Clinical Depression
  • Chronic Insomnia
  • Mental/Emotional Disorders

Physical Health Problems

  • Adverse Neurological Changes: Neurotransmitter Disruption
  • Cardiovascular: Hypertension to Strokes, Heart Attacks
  • Chronic Fatigue Syndrome, Fibromyalgia,
  • Diabetes
  • Immunilogical Impairment: Increased frequency and severity of infections
  • Skin Disorders
  • Cerebral diseases and, eventually,
  • Death

Organizational viability, and ultimately success, is dependent on how efficient and effectively a company utilizes its human resources. The modern business environment demands exceptional leadership; doing whatever’s necessary to enhance productivity and efficiency at all levels can cross ethical and legal boundaries.

Better for 21st century managers to create strategy based on integrity; it holds organizations to a more robust standard. While compliance is critical in avoiding legal sanctions, organizational integrity is based on self-governance in accordance with a set of guiding principles. Without ethical, guiding principles and strict adherence to them; organizational leaders may find that they are in fact the ‘Working Dead.’