Personal Branding

Personal branding describes the process by which individuals differentiate their distinctive attributes, features, advantages, and benefits that set them apart from their competition.  A clearly defined, solutions-based personal branding campaign creates a compelling, consistent, and targeted association between the individual and the perceived value they offer.

Strategic personal branding captures one’s professional reputation, credibility, academic and career achievements, personal attributes, career aspirations, and one’s core being at the point where they intersect. Ascertaining and articulating one’s unique personal and/or professional value proposition and then leveraging it across multiple platforms with a consistent brand image can enhance one’s recognition in their area of expertise.



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